They hate it when people click the back button within seconds. Great introductions get people excited to read on The most important thing is that your main keyword is in there, that it shows people they landed on the right article and that you use the H1 tag only once in your article. Sometimes we shrink it down and sometimes we totally re-write it. To be honest, we often time just use the Title Tag for our H1. Let your Description Tag help improve your CTR and Rankingsīe sure to use your description tag to compliment your title tag and boost your click through rates. You should definitely do that.īut take your title tag to the next level by getting people to click.īy having a catchy, value driven title tag, more people will click on your result (more visitors) but Google also rewards you with better rankings because they see people prefer your content (as long as they don’t click the back button within a few seconds).Ĭheck out how our Blog Title Generator can help you create catchy Title Tags. What you often read on the internet is that you should include your main keyword at the start of your title tag. It’s best to just avoid it from the get go. What if we add a tip in 2022? Do we change the url and add redirects? The article will still be relevant in 2023 and might give a wrong impression to users and search engines. So avoid numbers like: 12-on-page-seo-tips-2022. You want to be constantly updating your content. In general, shorter urls tend to do better and you should include your main keyword. It helps to get your thoughts on paper and also to figure out what your sub topics are and do some additional keyword research to find additional ranking opportunities.Ĭheck out how our Blog Outline Generator can help you out. We are strong advocates for creating a blog outline. So you won’t be able to keep your page one position. It’s not what the searcher is looking for. If everyone else on the first page of Google created great looking tools, visuals, spreadsheets, etc, we can’t just write our top 5 tips and do a bunch of link building. You need to understand the intent of the searcher.įor this article, it’s pretty straightforward. Meaning, if you would write an article about how to get rid of pimples with a six weeks plan, you’re going to have a tough time. It’s your job to offer better value compared to what’s already out there.Īn example I oftentimes use is for the keyword ‘how to get rid of pimples’.Īfter thousands of a/b tests Google found out that people searching for that term want to get rid of pimples FAST! 2 Find out what the search intent is for your main keywordįor most keywords, Google already did thousands of a/b tests to find out what people searching for a particular keyword would like to see. If you don’t know yet what you would like to write about, check out our Content Idea Generator. ![]() After we decided on the topic we hopped over to SEMRush and did a little keyword research starting with the broad keyword ‘on-page SEO’. We wanted to offer our SEO knowledge to our audience because we know that a lot of writers or content marketers are not per se SEO experts. This keyword has a decent search volume compared to the competition.If it would be our core offering, we would be ok with competing, but it’s not.Because the keyword ‘On-Page SEO’ is too competitive for us to try to rank for.For this article, we’re focusing on the keyword ‘On-Page SEO Checklist’. You need to choose one main keyword that you want to focus your article around. The person chasing two rabbits, catches none. Do your keyword research and pick your main keyword ![]() Be sure to integrate this checklist in your Inbound Marketing Strategy.ġ. You can use it when writing new content and also optimize your existing content. It’s time-tested and easy to understand so everyone can get started with improving their rankings today. Making sure that your content is being read by people searching for what you have to offer is a big part of that.Ĭheck out the On-Page SEO Checklist we use for our content. Our mission at StoryLab.ai, is to help you reach your goals through Growth Storytelling. The same goes for doctors, scientists, and many others.Īfter you’ve spent all those resources on writing your article, would you be ok with rushing to publish it without doing an SEO check? Knowing that you’ll spend a lot of effort in promoting your piece of content in the hopes that it will rank number one in Google.Īn On-Page SEO Checklist can help you to make sure that you did not overlook anything and increases your chances of obtaining that top position in SERP. Pilots are very proficient in flying airplanes (lucky for us) but they still rely on checklists to be absolutely sure they have not overlooked anything. It’s also for important tasks for which you simply can’t afford to make mistakes. People often think that checklists are for beginners.
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